London Guard

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Summer '26

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Gruffalo™

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Designed in the UK

OEKO-TEX Certified

Free S Over $50

Easy Returns & Exchanges

Organic Cotton Blends

WWF Partner

Best Sellers

Loved By Parents & Little Ones
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New Releases

Fresh Styles for Little Explorers
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Leggings

Soft, Sustainable and Stylish Designs
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Gift Of The Year 2025🏆

Our Award Winning Gruffalo Collection!

Get ready for adventures with our award-winning Gruffalo Outdoor Adventure Collection inspired by the much-loved The Gruffalo books!

Explore the collection now and let the adventures begin!🐾

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From our iconic leggings to cosy hoodies, find the perfect piece for every little adventurer.

The Blade & Rose Story

Founded by mum-of-two Amanda in 2012, Blade & Rose started with a simple idea: children’s clothing should be fun, bold, and built to last. What began at a kitchen table has grown into a beloved brand, known for our iconic leggings and character collaborations.

Every piece is designed in the UK with love, using the softest fabrics and most vibrant prints. We believe kids should be free to play, explore, and get messy — and their clothes should keep up.

Our Story